With so many layoffs, and so many cutbacks, more and more people are deciding to become entrepreneurs to gain more control over their futures. Starting or buying an existing business has probably been, up to this point just a dream. In the letters I have received from my subscribers the number one question has been “How do I start an Assisted Living Home in today’s economy?” This is a dilemma that many including myself have been forced to deal with
Let’s face it; if the current economic situation has not caused you at least a little discomfort, I would be amazed. It has caused many seasoned and would-be entrepreneurs to be hesitant to enter into the market, with many choosing to sit on the sidelines and wait to see how it sorts out. After all you can’t take out a loan on your home, and you might have to come up with money to dip into your mutual funds. Sitting on the sidelines seems perfectly reasonable, right?
Wrong! Opportunities are great right now!
Here is why I think you should start an Assisted Living Home now.
1. Prices are low
Believe it or not now is the time to buy real estate. There are more distressed sellers in the market than there has been since the 80’s. This allows you to be picky; you choose the location, floor plan, and amenities that you want. All at the prices you want to pay.
If you wait until the economy improves and credit eases, you will miss this window of opportunity. Prices will rise during economic recovery and more buyers enter the market.
2. Seller financing is available.
Historically, seller financing typically comes into play when a buyer is unable to secure financing at the owner’s asking price. The owner then has two options: he can either lower the asking price, or work with the buyer and provide seller financing to overcome a potential deal-breaker.
These days, many sellers are offering seller financing before they even meet a buyer. Sellers know that banks are not lending, so many are willing to finance the deal themselves. This means you can buy an Assisted Living Home right now even if you cannot get bank financing. So why wait until the economy turns around?
Believe it or not, you can usually get a better rate from a seller than you can from a bank. You have considerably more leeway to negotiate the right down payment, the length of the loan, monthly payments and interest rates. Plus, if you pay the loan off early, many sellers also often accept a discounted balance.
3.Carpe Diem!
Finally, I recommend that buyers not wait for the economy to turn around simply because the best entrepreneurs don’t wait for perfect market timing. Firms like Microsoft and Apple were started in the midst of the recession in the 1970s.
In fact, there are many reasons that businesses that start in a down economy do better than those that don’t. Market share is up for grabs because buyers of products and services are scrutinizing expenses. That gives new business owners a big opportunity. Furthermore, suppliers may be willing to offer great prices because, in this downturn, they are hungry for business. It’s also a great time to bring on employees. There are many talented individuals looking for work now, and they may be available at more reasonable rates. That’s not going to be the case after the economy turns around. Buyers who learn how to focus on revenue growth and to closely manage expenses during tough economic times can leverage those skills for greater business success as conditions improve.